Weave. Wise. Webs.
We create thinking solutions.
Agency · Consultancy · Lab
We believe the better this technology gets, the less a brand should need an agency. That is not a threat to our business, it is the reason we started one. A company that runs its own marketing, on its own systems, with its own people, is stronger than a company renting the ability. So we build toward the day you can take it in house, and we say so before you ask.
Getting there is a partnership, and both sides have real work in it. Ours is the integration: plugging intelligence into the tools you already pay for, wiring your systems to talk to each other through their APIs, and putting harnesses around them so the machine can be trusted with the repeated parts. Yours is the judgment. People review and approve, and people decide what the business should do next.
What comes back is time. When the systems talk to each other, and to the people who run them, the week stops going into keeping the business running and starts going into building it. The ideas about what to build next come from both sides.
Arachn is an intelligence shop with three main service areas: an agency, a consultancy and a lab. The agency runs our instance of Arachn for you. The consultancy helps design your version of Arachn. The lab helps build you your Arachn, wired into your tools and hands it over with the runbook and the training.
Webster Reed is the shop's executive producer, live since July 2026 on its own infrastructure. It works the way a good producer works: takes the brief, staffs the specialists the job needs, walks the work through every check, then brings it to a named human and waits. It has never published anything without a yes, because it structurally cannot. It is a colleague with a job description, not a tool somebody switches on.
Most agencies are built to be hard to leave. The accounts sit in their name. The passwords live on their machines. The knowledge walks out the door when the account manager does. Nothing gets written down, because written down is how you get replaced.
Arachn is not only our company, it is also the one product we sell at the same time: an operating model where software does the repeated work, a named person approves anything that leaves the building, watchers report when a piece of it stops, and every action leaves a record. We build it, run it, break it, fix it and improve it here first, every week, on our own business. It is better this month than last month, and it will be better next month, whether or not anyone buys it.
So the product we sell is built to be handed over. The goal is a company that could eventually run this without us, which is why there is one product with three ways in rather than three separate businesses. They differ mostly in how much of it you want in your own hands.
Hire the agency and we run our instance of it for you.
Hire the consultancy and we design your version of it: what moves to software, what never does, and where the approvals sit.
Hire the lab and we build you your own, wired into your tools, and hand it over with the runbook and the training.
Solutions that run on a cadence and answer for results over time.
The running things: campaigns, social programs, media buys, email programs, search work, reporting rhythms. The work that has to happen every week, run by us, on your accounts, in your name. You approve; it goes out; it gets logged. Nothing publishes, sends, spends or goes live without a named person saying yes, and if that person says nothing, nothing happens.
We plan, write, design, gate, publish and log one piece a week on your accounts.
DEMONSTRATEDOne idea becomes a card set and a vertical video, rendered in-house on a locked template, every week.
DEMONSTRATEDEvery job passes an independent check and a named gate, and leaves a record you can read.
DEMONSTRATEDWe make your site something an answer engine can read and quote, then measure every month whether it is quoting you.
DEMONSTRATED
Thinking that guides decisions and defines what gets built.
The written things: audits, assessments, POVs, strategies, roadmaps, architectures. The decisions the other two parts build from. Where intelligence belongs in your operation, what it must never touch, what you actually stand for, and the order to do things in. Every recommendation carries what it is based on and how sure we are. It is yours to keep and act on, with us or without us.
A written before-measurement of what machines can read about you, what they currently say about you, and what is missing.
DEMONSTRATEDA position you can defend, in words your own people repeat, plus the naming and the recognizable assets that carry it.
DEMONSTRATEDOne architecture every channel writes from, with proof attached to each claim.
DEMONSTRATEDWe design the model first: which work moves to the machine, which decisions stay human, where the stopping points go and who holds each one.
DEMONSTRATED
Creations that are proven in front of you before being handed over.
The made things: sites, stores, portals, agents, pipelines, content systems, creative. We build them, we prove them in front of you, and we hand them over with the runbook and the training so your team can hold them.
A named agent on its own infrastructure doing a real piece of your weekly work, where nothing reaches the outside world without your person saying yes.
DEMONSTRATEDFast, editable sites built by the shop that will have to keep them running afterward, which changes what gets built.
DEMONSTRATEDA working thing, built against your real problem, shown live.
DEMONSTRATEDA bench of specialists behind one producer, with a single approval point at the edge, so capacity grows and accountability does not spread out.
DEMONSTRATED
Think, Create, Solve, repeating. It crosses a gate on every pass.
A person says yes before anything reaches the outside world, and silence never counts as a yes. The check in the middle is a quality pass by someone who did not build the thing, with screenshots as proof.
A 108-role bench in three teams plus the people who check them, seven industry contexts, and seven runbooks, deployed and staffable.
Software does the making, the measuring and the running.
It takes the brief, staffs the specialists, moves the work through its checks, and then waits for a person to say yes.
A founder’s whole attention against a locked cap of three clients.
Owners disclose gaps upfront. Arachn is our own first client: everything we sell gets built, run, and broken here first, and work done here is real work. It is the proof. Every receipt in this document is an artifact you can open, with a date on it, from a system that was actually running.
A case study is a story about work, written afterward, by the people who want the credit. A receipt is the work itself. Each one is paired with the service it belongs to and the marker that service carries, so you can see exactly what the evidence covers and exactly where it stops.
There are two ways to sell a capability. One is to describe what you would assemble if somebody paid you. The other is to build it, run it, live with it, and then hand over the logs. We do the second one, and this document is arranged so you can tell the difference line by line.
The cost of working that way is that the failures are ours. A vendor cut off our publishing access for good and we switched rails the same day. A guard stopped a scheduled job rather than let it ship something wrong. We counted our own bench and found that all 108 files carried a fake model name and would have died at launch. Five AI platforms were asked who we are and they answered with Greek mythology, and we published that too. None of it happened to a client, because we run everything here first. A shop that has never published a failure has either never shipped anything or is not telling you.
Running on X, Instagram and TikTok. The whole operation logged, including the failure.
We know we should be posting. It has been three weeks. Nobody has time to make anything, and when we finally do, it does not sound like us.
This runs on Arachn's own three channels every week since 2026-07-25, with live posts you can open on X, Instagram and TikTok, and the whole operation logged, including the week our publishing vendor's TikTok access failed permanently, a pre-written decision rule fired, and we switched rails and published the same day.
On its own infrastructure, on a schedule, with a person in front of every outward step. The week published on time anyway.
I want something that just does the thing every week without me remembering. But I am not letting a bot email my customers.
Webster Reed, live since 2026-07-22 on its own infrastructure, running twice a day on a schedule. It drafts Arachn's weekly social package, renders the cards, stages the assets and sends the approval to a phone. It has never published without a yes because it structurally cannot. The more useful half of the receipt is the failure: on 2026-08-03 its scheduled job errored on a model-drift guard, the guard did what it was built to do rather than shipping something wrong, and the week published on time anyway.
Four automation workflows on our own server, four scheduled jobs on the assistant's machine, four on the founder's.
Half my week is stuff a machine should be doing. Every time we automate something it quietly breaks and nobody finds out for a month.
Twelve things run unattended here right now: four automation workflows on our own server, four scheduled jobs on the assistant's machine, and four on the founder's. A model-free pulse checks the machinery every thirty minutes and sends a proof-of-life note every Monday, so a quiet week is proof of nothing. The system has caught its own failures: a guard stopped a scheduled job rather than let it publish something wrong, and a spend watcher stands ready to force-stop an ad campaign that runs past its approved window. All of it is logged.
The citation baseline for arachn.com across Perplexity, ChatGPT, Google AI Mode, Google AI Overviews and Gemini, run on our own account.
Before I spend a dollar on any of this, tell me where we actually stand.
This exact deliverable, performed on arachn.com on 2026-08-03 and published rather than buried. Findings on ourselves: every machine file returning 404, zero structured data, not one heading on the page, roughly 3,400 characters of machine-readable text of which the brand content was about a line and the rest was the privacy policy, and non-branded queries returning four other companies and never us.
Scheduled jobs, a work-records pipeline, a nightly summary, and a ledger that records the predictions it got wrong.
I want the whole thing in-house. My people, my systems, not a retainer forever.
The base exists and runs: 108 roles, an operating layer live since 2026-07-31, twelve scheduled jobs verified running, a work-records pipeline, a model-free pulse checking the machinery every thirty minutes with a standing proof-of-life note, and a weekly review that assembles itself on Sunday and reports Monday morning unattended. Total infrastructure cost for the month so far, metered nightly: about ten dollars. What has never happened is the copy-and-fit motion, for anybody. The base is inventory. The engagement is unproven.
An agency, a consultancy and a lab, genuinely built and run in partnership with intelligence rather than with intelligence bolted onto the side. That operating model is the product.
It is available whenever you are ready, and to whatever degree you want it in your own house: run by us, designed for your people, or built and handed over. Inspect it before you buy any of it.
This document was written, designed and built by Arachn's intelligence, produced by our executive producer Webster Reed, and judged, gated and approved by its founder.
That sentence is our capabilities statement.
Weave. Wise. Webs.
Agency · Consultancy · Lab