{ "_meta": { "source": "https://www.arachn.com/offering.json", "publisher": "C37, LLC d/b/a ARACHN", "generated": "2026-08-19", "generator": "site/offering_build.py", "schema_version": 1, "note": "Generated from a single copy source. Not hand-edited. The same source builds arachn.com, its capabilities document, and its llms.txt." }, "spine": { "line": "We create thinking solutions.", "under": [ "We believe the better this technology gets, the less a brand should need an agency. That is not a threat to our business, it is the reason we started one. A company that runs its own marketing, on its own systems, with its own people, is stronger than a company renting the ability. So we build toward the day you can take it in house, and we say so before you ask.", "Getting there is a partnership, and both sides have real work in it. Ours is the integration: plugging intelligence into the tools you already pay for, wiring your systems to talk to each other through their APIs, and putting harnesses around them so the machine can be trusted with the repeated parts. Yours is the judgment. People review and approve, and people decide what the business should do next.", "What comes back is time. When the systems talk to each other, and to the people who run them, the week stops going into keeping the business running and starts going into building it. The ideas about what to build next come from both sides." ], "what_arachn_is": [ "Arachn is an intelligence shop with three main service areas: an agency, a consultancy and a lab. The agency runs our instance of Arachn for you. The consultancy helps design your version of Arachn. The lab helps build you your Arachn, wired into your tools and hands it over with the runbook and the training.", "Webster Reed is the shop's executive producer, live since July 2026 on its own infrastructure. It works the way a good producer works: takes the brief, staffs the specialists the job needs, walks the work through every check, then brings it to a named human and waits. It has never published anything without a yes, because it structurally cannot. It is a colleague with a job description, not a tool somebody switches on." ], "what_we_are_for": [ "Independence is a practice rather than a promise, so here is what it looks like in the paperwork.", "Every account is opened in your name and stays there. Every system we build is handed over with the runbook and the training, so somebody there can hold it. Everything the machine does is written down as it happens, in a log you can read without asking us for it. When your team is ready to run a piece of it, we hand that piece over and say so.", "You should stay because the work is good, not because leaving is hard. If we build you something and then make ourselves the only people who understand it, we have not automated your problem. We have become it." ], "product": [ "Most agencies are built to be hard to leave. The accounts sit in their name. The passwords live on their machines. The knowledge walks out the door when the account manager does. Nothing gets written down, because written down is how you get replaced.", "Arachn is not only our company, it is also the one product we sell at the same time: an operating model where software does the repeated work, a named person approves anything that leaves the building, watchers report when a piece of it stops, and every action leaves a record. We build it, run it, break it, fix it and improve it here first, every week, on our own business. It is better this month than last month, and it will be better next month, whether or not anyone buys it.", "So the product we sell is built to be handed over. The goal is a company that could eventually run this without us, which is why there is one product with three ways in rather than three separate businesses. They differ mostly in how much of it you want in your own hands.", "- **Hire the agency** and we run our instance of it for you. - **Hire the consultancy** and we design your version of it: what moves to software, what never does, and where the approvals sit. - **Hire the lab** and we build you your own, wired into your tools, and hand it over with the runbook and the training." ], "ninety_second": [ "One product, three ways in. The consultancy tells you where software belongs in your business and what it must never touch. The lab builds it. The agency runs it every week with your name on the approval." ] }, "faces": [ { "key": "agency", "name": "Agency", "subhead": "Solutions that run on a cadence and answer for results over time.", "intro": [ "The running things: campaigns, social programs, media buys, email programs, search work, reporting rhythms. The work that has to happen every week, run by us, on your accounts, in your name. You approve; it goes out; it gets logged. Nothing publishes, sends, spends or goes live without a named person saying yes, and if that person says nothing, nothing happens." ], "bought": "monthly" }, { "key": "consultancy", "name": "Consultancy", "subhead": "Thinking that guides decisions and defines what gets built.", "intro": [ "The written things: audits, assessments, POVs, strategies, roadmaps, architectures. The decisions the other two parts build from. Where intelligence belongs in your operation, what it must never touch, what you actually stand for, and the order to do things in. Every recommendation carries what it is based on and how sure we are. It is yours to keep and act on, with us or without us." ], "bought": "as a fixed fee" }, { "key": "lab", "name": "Lab", "subhead": "Creations that are proven in front of you before being handed over.", "intro": [ "The made things: sites, stores, portals, agents, pipelines, content systems, creative. We build them, we prove them in front of you, and we hand them over with the runbook and the training so your team can hold them." ], "bought": "at a fixed price per build" } ], "services": [ { "slug": "social-media-management", "name": "Social media management", "face": "Agency", "says": "We know we should be posting. It has been three weeks. Nobody has time to make anything, and when we finally do, it does not sound like us.", "does": "We plan, write, design, gate, publish and log one piece a week on your accounts.", "get": [ "A calendar filled a month ahead, topics approved before anything gets made.", "One piece a week, built for each channel rather than copied across them.", "An approval message on your phone with everything attached. Silence never publishes.", "Publishing through your own accounts, then read back after it goes out to confirm it landed.", "A log of what was drafted, what you approved in your own words, what went live." ], "proof": "This runs on Arachn's own three channels every week since 2026-07-25, with live posts you can open on X, Instagram and TikTok, and the whole operation logged, including the week our publishing vendor's TikTok access failed permanently, a pre-written decision rule fired, and we switched rails and published the same day.", "tier": "DEMONSTRATED", "bought": "monthly", "receipt": "social-media-management" }, { "slug": "social-content-production", "name": "Social content production", "face": "Agency", "says": "We need something to post that looks like us, every week, without a production budget.", "does": "One idea becomes a card set and a vertical video, rendered in-house on a locked template, every week.", "get": [ "A four-card carousel and a vertical video built from a single idea, sized for each channel.", "A locked template so the look holds week to week instead of drifting.", "An owned audio bed, so nothing is licensed per use and nothing gets pulled later.", "Copy that passes a written standards check before anything is shown." ], "proof": "This runs on Arachn's own channels every week and has since 2026-07-25. The cards and the video for each week are in `social/`, the render is scripted, and the standards check is written down and applied every time. It is a card and typography pipeline working on a cadence, and that is exactly what it is offered as.", "tier": "DEMONSTRATED", "bought": "monthly", "receipt": null }, { "slug": "marketing-operations", "name": "Marketing operations", "face": "Agency", "says": "The last agency told me things were done. I found out they were not, later, from a customer.", "does": "Every job passes an independent check and a named gate, and leaves a record you can read.", "get": [ "A quality pass by someone who did not build the thing, with screenshots as proof.", "A record on every meaningful step: what happened, who did it, whether a gate passed.", "A run log, per-job files, and a monthly summary that assembles itself." ], "proof": "This is how the shop runs on itself right now: 22 work events across 11 jobs in August, 4 gates passed, every one logged with its actor. The gates have caught real defects on the record, including a hidden formatting fault, a card footer collision found in a dry run, and an invented logo stopped before it shipped.", "tier": "DEMONSTRATED", "bought": "monthly", "receipt": null }, { "slug": "ai-search-optimization", "name": "AI search optimization (GEO)", "face": "Agency", "says": "Somebody asked ChatGPT about our category. It named three competitors and did not mention us.", "does": "We make your site something an answer engine can read and quote, then measure every month whether it is quoting you.", "get": [ "A starting measurement before anything changes: what five AI surfaces say about you today, and whether your site is cited in any of it. Yours to keep either way.", "The machine-facing files most sites are missing: llms.txt, a working robots.txt and sitemap, structured data, real headings, one canonical address.", "A publishing rule for anything new: no claim ships without a source, changed claims keep a visible history, corrections stay in the open.", "A monthly reading of the same five surfaces, reported as a rate across repeats, because one check is a sample.", "A written prediction before each change and the outcome recorded after, including when we are wrong." ], "proof": "We ran this on ourselves first and published the bad news. Our own measuring tool ran live across all five surfaces on 2026-08-04, and arachn.com was cited by none of them. The audit itself is a written deliverable that already exists, performed on our own site: every machine file missing, zero structured data, not one heading, and what a crawler actually read was mostly our privacy policy. The first fixes shipped and were verified the same day. Whether any of it moves a citation is unproven, and we wrote that prediction down before starting.", "tier": "DEMONSTRATED", "bought": "monthly", "receipt": null }, { "slug": "ai-answer-advertising", "name": "AI answer advertising", "face": "Agency", "says": "Can I actually buy an ad inside ChatGPT? Is it worth anything yet, or is it too early?", "does": "We hold the platform seats, run them, and tell you plainly when the honest answer is that this is still too small to matter for you.", "get": [ "Ad accounts opened in your name from day one, with us operating by granted access. Taking it in-house later means changing who drives, not changing platforms.", "Direct platform seats, no middleman layer between you and the inventory.", "Campaigns built, budgets set, bids corrected off the platform defaults, everything created paused until a named person says go.", "A stop discipline with more than one layer: the platform's own end time, an independent watcher that force-pauses anything still running, and a human check before anything is reported.", "Reporting that reads the numbers back from the platform rather than restating what we hoped for." ], "proof": "The OpenAI seat is live, machine-driven, and has spent real money: a one-day campaign ran 2026-08-04 at the platform's floor budget, with the default click bid corrected down before activation, a hard end time, and a force-pause watcher on a schedule, logged gate to gate. The Microsoft seat is authenticated with no payment method on it, so spending is structurally impossible. The Google manager account is live with production API access, granted 2026-08-13.", "tier": "DEMONSTRATED", "bought": "monthly", "receipt": null }, { "slug": "outsourced-marketing-department", "name": "Outsourced marketing department", "face": "Agency", "says": "I do not want to hire four people to find out whether this works.", "does": "We run a function outright, on your systems and in your name, and hand it over when your team is ready to hold it.", "get": [ "The function operated end to end every week, on your accounts, behind your named person's approval.", "The record kept as it goes, not reconstructed later.", "A deliberate handover: runbooks, training, and a period where your team drives while we watch." ], "proof": "None. This is the largest thing we offer and it waits for a first client. We say that rather than implying otherwise.", "tier": "DESIGNED", "bought": "monthly", "receipt": null }, { "slug": "email-marketing-management", "name": "Email marketing management", "face": "Agency", "says": "Our email goes out when somebody remembers. There is a welcome series somebody built two years ago and I have no idea if it still works.", "does": "We run the whole email program: the automated flows, the campaigns on a calendar, and the deliverability work that keeps any of it landing.", "get": [ "Flow architecture across the moments that earn: welcome, abandonment, post-purchase, winback, and the segmentation behind them.", "Campaign operations with a pre-send checklist run every single time, because the expensive mistakes are all the same handful.", "Authentication set up properly, list hygiene, and reputation watched rather than discovered.", "Built and operated in your own platform: Klaviyo, Salesforce Marketing Cloud, Braze, HubSpot, or the one you already pay for.", "Post-send reads that say what happened." ], "proof": "Staffed deep, with a lifecycle strategist, a campaign operator, a deliverability specialist, a builder, an independent check, and six platform specialists. There is no email program of our own to show yet; the proof here is the founder's, across his career.", "tier": "NO RECEIPT YET", "bought": "monthly", "receipt": null }, { "slug": "paid-media-management", "name": "Paid media management", "face": "Agency", "says": "We set the ads up eight months ago. Nobody has looked at them since and the number just keeps going out.", "does": "We run accounts where the platform's automation is fed, fenced and audited rather than trusted.", "get": [ "Account structure built for how the platforms actually bid now.", "Search terms cleaned on a rhythm, which is where the quiet waste lives.", "On social, the creative volume the algorithms now demand, because the creative is the targeting.", "Budget pacing and kill criteria agreed before money moves rather than argued about after.", "Ad accounts opened in your name, always." ], "proof": "Advertising accounts on Google, Microsoft, and OpenAI's ChatGPT, all operable by our machinery through the platforms' official connections. One real campaign run gate to gate: named human approval, budget at the platform floor, a one-day window, and a verified shutoff our own monitoring enforced when the platform's own scheduled stop failed to fire. Managing spend over time is the part the receipt does not cover yet.", "tier": "DEMONSTRATED", "bought": "monthly", "receipt": null }, { "slug": "search-engine-optimization", "name": "Search engine optimization (SEO)", "face": "Agency", "says": "We used to show up for the thing we sell. Now I am not sure what we show up for.", "does": "The technical foundation, content built for real search intent, and local visibility, run as a program instead of an audit that goes in a drawer.", "get": [ "Crawlability, indexation, rendering and structured data fixed and kept fixed.", "Topic clusters built where you can actually win, plus a refresh program for pages that have decayed.", "If you have locations: map-pack ranking work, grid measurement to prove it moved, and listings consistency across the directories." ], "proof": "Staffed across technical, content, local and AI search. The AI-answer half has real receipts on our own site and is listed separately above. The classic half has nothing of our own to show, because arachn.com is weeks old and would be a dishonest example. The proof here is the founder's, across his career.", "tier": "NO RECEIPT YET", "bought": "monthly", "receipt": null }, { "slug": "marketing-analytics-and-reporting", "name": "Marketing analytics and reporting", "face": "Agency", "says": "I have reports. What I do not have is anybody telling me what to do about them.", "does": "A standing reporting rhythm whose output is a decision with a name next to it.", "get": [ "Tracking made correct first, because everything downstream inherits its errors: event architecture, server-side tagging, consent handling, all verified rather than assumed.", "Dashboards built for one audience at a time.", "Anomaly watching with thresholds tuned so the alerts stay believable.", "A monthly read that says what changed, what caused it, and what to do, in that order." ], "proof": "The machinery runs on our own numbers: a work-record pipeline, a spend meter read nightly, and a weekly review that assembles itself on Sunday and lands Monday morning as decisions, not charts. Marketing-grade tracking, dashboards, and monthly reads have not been done yet; a monthly operating report on our own marketing numbers is the next receipt, and it costs nothing.", "tier": "BUILT", "bought": "monthly", "receipt": null }, { "slug": "community-and-reputation-management", "name": "Community and reputation management", "face": "Agency", "says": "Someone left a one-star review nine days ago and nobody answered it.", "does": "Your conversations worked daily, with an escalation plan written before the bad day rather than during it.", "get": [ "Reply drafts queued for a named person's yes, one item at a time.", "Brand and category listening with a weekly synthesis.", "Google Business Profile operations across locations, and review responses written inside the platforms' policies and the FTC's review rules.", "A written escalation path for complaints, crises and bad-faith actors." ], "proof": "Staffed, and the per-item approval discipline is real and demonstrated on our own publishing. Arachn's own channels are too young to have a community to point at.", "tier": "NO RECEIPT YET", "bought": "monthly", "receipt": null }, { "slug": "ai-visibility-audit", "name": "AI visibility audit", "face": "Consultancy", "says": "Before I spend a dollar on any of this, tell me where we actually stand.", "does": "A written before-measurement of what machines can read about you, what they currently say about you, and what is missing.", "get": [ "What five AI surfaces answer today about your company and your category, with the answers quoted.", "Whether your own site is cited in any of it, per surface, as a rate across repeats.", "What a crawler actually reads when it fetches your homepage, which is frequently not what you think.", "Every missing machine-facing file, named, and whether the index is writing your description for you.", "Which similarly-named companies are getting your answers, and a fix list ordered by value per effort." ], "proof": "This exact deliverable, performed on arachn.com on 2026-08-03 and published rather than buried. Findings on ourselves: every machine file returning 404, zero structured data, not one heading on the page, roughly 3,400 characters of machine-readable text of which the brand content was about a line and the rest was the privacy policy, and non-branded queries returning four other companies and never us.", "tier": "DEMONSTRATED", "bought": "fixed fee", "receipt": "ai-visibility-audit" }, { "slug": "brand-strategy-positioning-and-naming", "name": "Brand strategy, positioning and naming", "face": "Consultancy", "says": "We have never written down what we actually stand for. Every person here would answer it differently.", "does": "A position you can defend, in words your own people repeat, plus the naming and the recognizable assets that carry it.", "get": [ "Foundations: what you are for, and what you are against.", "A position that excludes something, because one any competitor could sign is not a position.", "What people should recognize about you before they read the name.", "Names for brands, products and programs, screened through saying it, spelling it, the address, and a preliminary trademark knockout. Legal clearance is real trademark work and belongs to your counsel." ], "proof": "Arachn's own system, built in 2026 and on the record with its sessions logged: the three faces, the mapping, the naming and the standing rules.", "tier": "DEMONSTRATED", "bought": "fixed fee", "receipt": null }, { "slug": "messaging-architecture", "name": "Messaging architecture", "face": "Consultancy", "says": "Every page on our site says something different. Sales says a fourth thing.", "does": "One architecture every channel writes from, with proof attached to each claim.", "get": [ "Your buyer's own language mined and banked for whoever writes next.", "A proposition specific enough to exclude somebody.", "Three to five pillars, each with its evidence under it, treated as commitments to prove rather than a list of everything true.", "The recurring objections mapped to answers, placed deliberately.", "A banned list, because what you refuse to say is part of the message." ], "proof": "The document this copy was written from. Built in the open, with its own gaps declared at the top rather than the bottom, including the admission that its buyer language came from the founder rather than from customer interviews.", "tier": "DEMONSTRATED", "bought": "fixed fee", "receipt": null }, { "slug": "ai-operating-model-design", "name": "AI operating model design", "face": "Consultancy", "says": "I do not want an agency. I want what you have, inside my company, run by my people.", "does": "We design the model first: which work moves to the machine, which decisions stay human, where the stopping points go and who holds each one.", "get": [ "The division of labor written down task by task, not department by department.", "The approval design, named person by named person, including what happens when they say nothing.", "The specialist bench your business actually needs, which is never all of it.", "The order to build in, cheapest useful thing first.", "An honest count of what it costs you in attention, which is the real currency and the one nobody quotes." ], "proof": "Arachn is the worked example and you can inspect it: the charter, a 108-role bench in three teams and a spine, seven industry contexts, the operating layer that keeps the shop's memory as plain versioned files, and a record showing which decisions actually stopped and waited. We are not guessing about whether this works.", "tier": "DEMONSTRATED", "bought": "fixed fee", "receipt": null }, { "slug": "ai-readiness-assessment", "name": "AI readiness assessment", "face": "Consultancy", "says": "Everyone tells me we should be using AI. I do not know where it belongs in my business, and I definitely know there are places it should never go.", "does": "Two weeks, and you end with a decidable list: where intelligence belongs, what it must never touch, and the order to build in.", "get": [ "A read of how the work actually moves today, task by task.", "A line drawn through it: what the machine is honestly better at, what only a person can hold, and what must stop and wait for a named human's yes.", "The approval design in plain terms: who your approver is, what stops for them, on what channel.", "A build order that lets you find out whether this works before you commit to it.", "Every recommendation carrying what it is based on and how confident we are, with the unsure parts written down as unsure." ], "proof": "We performed this on ourselves and published the output. Arachn's operating charter is the deliverable's shape, gated 2026-07-30, with its three unresolved questions left visibly open rather than papered over. The same discipline turned on our own inventory is what found that all 108 agent files carried a fake model name and would have died at launch. Finding that was the method working.", "tier": "DEMONSTRATED", "bought": "fixed fee", "receipt": null }, { "slug": "content-and-claims-audit", "name": "Content and claims audit", "face": "Consultancy", "says": "Our site says a lot of things. I could not tell you which of them we can actually back up.", "does": "We crawl your site, pull out every claim it makes, and show you which ones have nothing behind them.", "get": [ "A crawl with your robots rules respected.", "Every assertion extracted and deduplicated, each shown with its source or its absence.", "A human approval pass before anything is called a finding.", "A list you can hand to whoever owns the words." ], "proof": "The machinery exists: roughly 2,800 lines of crawler, content extractor, claim extractor, dedup pass and human approval queue, built and run on a corpus, currently parked. One dependency inside it pins a stale model and needs a small fix before it comes off the shelf, which is named in our own notes rather than discovered later.", "tier": "BUILT", "bought": "fixed fee", "receipt": null }, { "slug": "digital-marketing-strategy", "name": "Digital marketing strategy", "face": "Consultancy", "says": "We are doing a bit of everything and I cannot tell you why we are doing any of it.", "does": "Where the opportunity actually is, which channels earn a place, what each one gets, and the order to do it in.", "get": [ "An opportunity assessment against your own numbers.", "A channel mix with the budget allocated across it and the reasoning shown.", "Test budgets sized large enough to be readable, which most are not.", "A sequenced roadmap rather than a list, with kill criteria agreed before a dollar moves." ], "proof": "Staffed. Nothing of our own to show yet; the proof here is the founder's, across his career.", "tier": "NO RECEIPT YET", "bought": "fixed fee", "receipt": null }, { "slug": "martech-and-data-architecture", "name": "Martech and data architecture", "face": "Consultancy", "says": "We bought a platform to fix the last platform. Now we pay for both.", "does": "An honest audit of the stack you have, the gaps that matter, and an architecture the economics defend, including the migrations you should not do.", "get": [ "A stack audit against what you actually use rather than what you bought.", "An architecture map: warehouse, customer data platform, email platform, and the connections between them.", "Platform selection with the total cost read properly, including the per-contact and per-data-point billing that surprises people in year two.", "A migration roadmap with the sequencing risk named." ], "proof": "Staffed, including specialists in the platforms most stacks are built on. Nothing of our own to show: our own stack is small by design and would be a misleading example. The proof here is the founder's, across his career.", "tier": "NO RECEIPT YET", "bought": "fixed fee", "receipt": null }, { "slug": "measurement-and-attribution-planning", "name": "Measurement and attribution planning", "face": "Consultancy", "says": "Marketing says it worked. Finance says it did not. They are both using real numbers.", "does": "A measurement approach you can bet a budget on, with a written rule for what happens when two methods disagree.", "get": [ "What actually matters, separated from what is being counted because it is easy to count.", "Method selection across attribution, incrementality testing and mix modeling, chosen by what your spend can support.", "The arbitration rule written down in advance.", "Where modeling is warranted, it gets built with its uncertainty stated as a range rather than one confident number." ], "proof": "Staffed across measurement design, modeling and the data work underneath. Nothing of our own to show yet; a monthly operating report on our own numbers is what would change that, and it costs nothing.", "tier": "NO RECEIPT YET", "bought": "fixed fee", "receipt": null }, { "slug": "audience-research-personas-and-journey-mapping", "name": "Audience research, personas and journey mapping", "face": "Consultancy", "says": "We are guessing about our customers and calling it a strategy.", "does": "Evidence about your market and your buyers, gathered properly, turned into personas and journey maps a team briefs from.", "get": [ "Market and category research with the sizing done truthfully rather than flatteringly.", "Competitor teardowns and positioning maps.", "Survey work with screening built to survive the current panel fraud problem, which is worse than most people assume.", "Interview synthesis, anonymized by default, and personas with the evidence trail attached.", "Journey maps that end in a prioritized list of things to fix." ], "proof": "Staffed across nine research and strategy roles. Nothing of our own to show, and we will say it against ourselves: no persona work exists for Arachn, which is exactly why the buyer language in our own messaging came from the founder rather than from interviews.", "tier": "NO RECEIPT YET", "bought": "fixed fee", "receipt": null }, { "slug": "pricing-strategy", "name": "Pricing strategy", "face": "Consultancy", "says": "We have not changed our prices in three years and I do not know if we are leaving money on the table or losing deals.", "does": "Pricing models with the margin math behind them, and structured thinking tools pushed all the way to a decision rather than stopped at a diagram.", "get": [ "Pricing architecture, scoping models, and margin analysis on proposals.", "Frameworks applied with judgment: jobs-to-be-done, value proposition canvas, five forces and their kin, each carried through to the decision it was for.", "The price itself stays the owner's, always." ], "proof": "Proven by the founder across his career, pricing real work for real businesses. The price itself always stays the owner's.", "tier": "NO RECEIPT YET", "bought": "fixed fee", "receipt": null }, { "slug": "hiring-and-interview-design", "name": "Hiring and interview design", "face": "Consultancy", "says": "We keep hiring people who interviewed well.", "does": "Job definitions, structured interviews and work samples that predict performance instead of polish.", "get": [ "The role defined by what the person will actually have to do rather than by a list of desired traits.", "The same questions in the same order for every candidate, scored against agreed criteria.", "A work sample that looks like the job.", "Screening that filters for the work instead of for interview skill." ], "proof": "Staffed. Nothing of our own to show: the shop is three. The proof here is the founder's, across his career.", "tier": "NO RECEIPT YET", "bought": "fixed fee", "receipt": null }, { "slug": "ai-agent-development", "name": "AI agent development", "face": "Lab", "says": "I want something that just does the thing every week without me remembering. But I am not letting a bot email my customers.", "does": "A named agent on its own infrastructure doing a real piece of your weekly work, where nothing reaches the outside world without your person saying yes.", "get": [ "One agent, named, on its own machine, with its own front door. In our case that door is a phone, so you approve from wherever you are.", "One real recurring job, chosen because it happens every week and currently depends on somebody remembering. Not \"AI for the business.\"", "An approval loop with the default set to stop: it drafts, hands you the work with the one or two decisions it was unsure about, and waits. No answer means nothing happens, permanently.", "Wired into your real tools, not a demo environment, with a running cost meter you can read.", "A runbook and training, so somebody there owns it." ], "proof": "Webster Reed, live since 2026-07-22 on its own infrastructure, running twice a day on a schedule. It drafts Arachn's weekly social package, renders the cards, stages the assets and sends the approval to a phone. It has never published without a yes because it structurally cannot. The more useful half of the receipt is the failure: on 2026-08-03 its scheduled job errored on a model-drift guard, the guard did what it was built to do rather than shipping something wrong, and the week published on time anyway.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": "ai-agent-development" }, { "slug": "website-design-and-development", "name": "Website design and development", "face": "Lab", "says": "Our site is four years old and I am embarrassed to send the link.", "does": "Fast, editable sites built by the shop that will have to keep them running afterward, which changes what gets built.", "get": [ "Built on the platform that fits rather than the one we prefer: a hand-built static site with a generator, WordPress with a real field architecture, Webflow, or a framework build when there is application logic.", "Passcode gating when the thing is not for everybody.", "An accessibility floor built in rather than bolted on.", "Structure people can navigate without being told: content inventories, labels, sitemaps and navigation models, validated by card sorting and tree testing rather than argued about.", "Screens, flows and forms designed to the system and judged against the usability heuristics.", "An independent quality pass with screenshots at real screen sizes and a keyboard test, run by someone who did not build it." ], "proof": "arachn.com and its generator: one entry, one command, every surface regenerates. The gated portal pattern the shop uses on its own work.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": null }, { "slug": "rapid-prototyping", "name": "Rapid prototyping", "face": "Lab", "says": "I need to show my board what this would actually look like, not describe it.", "does": "A working thing, built against your real problem, shown live.", "get": [ "A prototype that runs rather than a mockup that implies.", "Built in days, aimed at whichever decision is stuck.", "Real content in it, never placeholder text, because placeholder text teaches nobody anything." ], "proof": "It is how this shop pitches, and the prototype path is staffed and exercised on our own work.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": null }, { "slug": "multi-agent-systems", "name": "Multi-agent systems", "face": "Lab", "says": "One agent is fine. What I actually need is a team of them that do not step on each other.", "does": "A bench of specialists behind one producer, with a single approval point at the edge, so capacity grows and accountability does not spread out.", "get": [ "Specialist agent definitions built to their craft rather than stamped from a template.", "Reusable runbooks so the operations repeat correctly for someone who was not there.", "A producer layer that takes a brief, staffs it, and holds the queue.", "One approval point at the edge, held by your named person." ], "proof": "The 108-role bench in three teams and a spine, seven industry contexts, and seven runbooks, deployed and staffable. Also the honest half: every one of those 108 files carried a fake model name and would have failed at launch until we found it by counting and fixed it the same day, with a standing rule written so it cannot recur.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": null }, { "slug": "content-systems", "name": "Content systems", "face": "Lab", "says": "Every piece of content starts from a blank page and takes a week.", "does": "The system underneath the content, so a piece takes an afternoon and still looks like you.", "get": [ "Topic pillars and a calendar planned ahead.", "Written standards that bind whoever writes next, including what not to do.", "Templates and a render pipeline for the recurring formats.", "A distribution plan, and the measurement that tells you which pillars are worth keeping." ], "proof": "The weekly engine's own calendar, standards document, locked card template and render pipeline, all running here every week.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": null }, { "slug": "workflow-automation", "name": "Workflow automation", "face": "Lab", "says": "Half my week is stuff a machine should be doing. Every time we automate something it quietly breaks and nobody finds out for a month.", "does": "We build the automations, wire them into your real tools, and put a watcher on them that tells a person the moment one stops.", "get": [ "The repeated work moved off people: scheduled jobs, triggers, handoffs between systems, alerts that reach a human.", "An approval step wherever the work touches the outside world, so nothing sends, posts, spends or publishes on its own.", "A watcher that checks the machinery on a schedule and reports a heartbeat even when everything is fine, so silence can never be mistaken for health.", "A written record of every run, so you can see what happened and who approved it without asking anyone.", "The runbook, so your team can restart, change or turn any of it off without us." ], "proof": "Twelve things run unattended here right now: four automation workflows on our own server, four scheduled jobs on the assistant's machine, and four on the founder's. A model-free pulse checks the machinery every thirty minutes and sends a proof-of-life note every Monday, so a quiet week is proof of nothing. The system has caught its own failures: a guard stopped a scheduled job rather than let it publish something wrong, and a spend watcher stands ready to force-stop an ad campaign that runs past its approved window. All of it is logged.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": "workflow-automation" }, { "slug": "data-engineering-and-integrations", "name": "Data engineering and integrations", "face": "Lab", "says": "The numbers in two systems have never matched and everybody has stopped mentioning it.", "does": "Data moved, transformed, and kept correct after it ships, with tests that fail loudly rather than quietly.", "get": [ "Extraction from your marketing sources into a warehouse, plus the transformation layer on top.", "Identity resolution, so a person is one person.", "Data quality tests and the SQL analytics actually runs on.", "Warehouse operations and cost tuning where the bill has gotten away from somebody." ], "proof": "The work-records chain and the nightly mirror, running here since 2026-07-31, with the run log available on request. That is real, and it is small: warehouse-scale work is the founder's proof, across his career. We say which is which.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": null }, { "slug": "your-own-arachn-built-in-house", "name": "Your own Arachn, built in-house", "face": "Lab", "says": "I want the whole thing in-house. My people, my systems, not a retainer forever.", "does": "We copy our own operating base into your company, fit it to you, and run it beside your team until they own it outright.", "get": [ "The base library copied: the specialist bench, the runbooks, and the operating layer that keeps a shop's memory as plain versioned files.", "Then the fitting, which is the actual engagement: the subset of the bench your business needs, your voice written in, your platforms wired, your industry loaded, and your approvals designed around your named people.", "The receipts machine: every piece of work emitting a record, a run log, per-job files, a monthly summary, and a watcher so silence can never pass for health.", "Handover: runbooks, training, and the operation run beside your team until they have it." ], "proof": "The base exists and runs: 108 roles, an operating layer live since 2026-07-31, twelve scheduled jobs verified running, a work-records pipeline, a model-free pulse checking the machinery every thirty minutes with a standing proof-of-life note, and a weekly review that assembles itself on Sunday and reports Monday morning unattended. Total infrastructure cost for the month so far, metered nightly: about ten dollars. What has never happened is the copy-and-fit motion, for anybody. The base is inventory. The engagement is unproven.", "tier": "BUILT", "bought": "fixed price per build", "receipt": "your-own-arachn-built-in-house" }, { "slug": "ecommerce-portals-and-applications", "name": "Ecommerce, portals and applications", "face": "Lab", "says": "We need a real application, not a website with a form on it.", "does": "The things with logic and state behind them: commerce, gated portals, internal tools, mobile apps, and dashboards people actually open.", "get": [ "Shopify and WordPress commerce builds, editable by the merchant rather than dependent on a developer.", "Gated portals on a pattern the shop already runs.", "The server side: databases, authentication, background jobs, and third-party connections.", "Cross-platform mobile builds aimed at passing store review the first time.", "Dashboards built for a decision rather than for a review meeting." ], "proof": "A live Shopify storefront rebuilt and operated for a working boutique: full theme development, pages and shipping built through the platform's API, and a repeatable pipeline that turns the merchant's raw photo drops into live, priced catalog products. First run April 2026, still operating today. The merchant is named on request rather than in print. The gated portal pattern and the operating dashboard also exist and run here; a client version of either does not.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": null }, { "slug": "campaign-creative-and-video-production", "name": "Campaign creative and video production", "face": "Lab", "says": "We need the actual thing made, and we need it to not look like everyone else's.", "does": "The made creative at campaign scale: the idea, the words, the images, the motion, and every format each channel demands.", "get": [ "Briefs and concept territories developed and culled to a set you can decide between.", "Copy for any surface, written against the messaging architecture rather than against a mood, with a proofing pass before anything is shown.", "AI-generated imagery through a working pipeline, with generation records kept and rights declared.", "Image-to-video, kinetic typography and animation in every crop, delivered as masters plus per-platform versions." ], "proof": "Nothing of ours to show at campaign scale. The weekly pipeline above is real and proven, and it is a card and typography operation rather than a campaign. Said plainly rather than blurred into the line above it.", "tier": "NO RECEIPT YET", "bought": "fixed price per build", "receipt": null }, { "slug": "brand-identity-and-design-systems", "name": "Brand identity and design systems", "face": "Lab", "says": "We have a logo and nothing else. Every deck looks like a different company made it.", "does": "The visual system, not just the mark: tokens, type, spacing, and the rules that let other people build things that still look like you.", "get": [ "Visual direction with the reasoning attached.", "A design system specified down to the token, so builders implement it without guessing.", "Structured critique of work built against it." ], "proof": "Arachn's own identity and its site design system are the finished work: the mark, the tokens, the type, and the rules every surface is built from. Said plainly: there is no dedicated visual designer on the bench beyond art direction, so on a job where visual direction has to carry the work, the honest answer is a human designer, and we will say so rather than running another pass and hoping.", "tier": "DEMONSTRATED", "bought": "fixed price per build", "receipt": null }, { "slug": "email-design-and-development", "name": "Email design and development", "face": "Lab", "says": "The emails render fine for me and broken for half our list.", "does": "Emails that survive Outlook, Gmail and dark mode, with rendered proof from real clients rather than an assurance.", "get": [ "Hand-coded responsive HTML.", "Cross-client render verification from delivered test messages.", "Dark mode handled deliberately rather than left to chance.", "An evidence pack that travels with every send." ], "proof": "Staffed with a builder and an independent check. Nothing built here yet.", "tier": "NO RECEIPT YET", "bought": "fixed price per build", "receipt": null } ], "who_we_are": [ "Arachn is three, plus a bench.", "**A founder.** An operator at this since 1989, who established the Arachn idea in 1996 and has held it since, waiting for the technology to catch up to the name. He holds every gate that matters, permanently: direction and taste, all money and all pricing, every relationship, and everything that reaches a person outside the shop. He is deliberately unnamed in public today.", "**An intelligence.** It designs and operates the shop: the strategy drafts, the builds, the systems, and this document. It works in passes, shows its evidence, and hands work back with the decisions it was unsure about attached rather than hidden.", "**Webster Reed, the executive producer.** An agent on its own infrastructure, live since 2026-07-22, with its own address and a front door in the founder's pocket. It takes the brief, sizes it, staffs the right specialists, moves work through the gates, checks the result and holds the queue. It publishes nothing without a named yes.", "**The bench.** 108 specialist definitions, staffed per job, in three teams and a spine: 21 who decide, 25 who build, 45 who run things, and 17 who hold production, checks and standards. Plus seven industry contexts any of them loads on top of its craft: healthcare, restaurants and QSR, retail and ecommerce, home services, franchise, hospitality, and B2B industrial.", "No account layer. No timesheets. No markup on headcount. A shop of three is the point, not a stage we are trying to grow out of.", "**Three active clients at a time.** Locked, and it means clients, not projects. One thing here does not scale, and it is the founder's judgment. Every engagement gets it, so when we are full we say we are full." ], "how_we_work": [ "Every job moves through the same three: **Think, Create, Solve.** Think until the decision is made. Create fast, in passes, many versions. Solve means it runs and keeps running, not that a file was delivered. Then around again, because the second loop starts smarter than the first. Small jobs run a short loop. Large jobs run the whole circle with every gate.", "Those three words are three things at once: the parts of the company, the way every job moves, and the way a client relationship grows. Most companies carry a story from one firm, a method from another and a sales funnel taped on by a third, and the three do not speak to each other. Ours agree because they were designed together.", "These are the product, not the overhead.", "**The first look.** The first time a job produces something you can look at, it stops, and a person looks at it before anything gets built on top of it. Nobody ever saved time by finding out on the last day that the direction was wrong.", "**The check.** Before anything is shown, someone who did not build it runs an independent pass against it. Not the builder reviewing their own work. It has caught real defects and they are in the log with everything else.", "**The last door.** Nothing reaches a person outside the shop without an explicit, item-named yes. Not a send, not a publish, not a go-live, not a dollar. Silence is a no, by design, in every system we build. When we build this for you, it is your named person in that seat, not ours.", "**Predictions before outcomes.** Before we try something new, what we expect gets written down with a confidence number and a date. The outcome is appended afterward and never edited. Thirteen entries so far, four resolved right, one resolved plainly wrong. The wrong one is the most valuable entry in the file, because it shows exactly where our model of the business was off.", "**Everything leaves a receipt.** Every meaningful step writes a record the moment it happens: what it was, who did it, whether a gate passed. Those compound into a run log, per-job files and a monthly summary. Work that leaves no record is invisible to all three, which is the point. A handful of those records are reproduced later in this document, because they are what we have instead of case studies." ], "receipts": { "head": "Receipts, not case studies.", "body": [ "Owners disclose gaps upfront. Arachn is our own first client: everything we sell gets built, run, and broken here first, and work done here is real work. It is the proof. Every receipt in this document is an artifact you can open, with a date on it, from a system that was actually running.", "A case study is a story about work, written afterward, by the people who want the credit. A receipt is the work itself. Each one is paired with the service it belongs to and the marker that service carries, so you can see exactly what the evidence covers and exactly where it stops.", "There are two ways to sell a capability. One is to describe what you would assemble if somebody paid you. The other is to build it, run it, live with it, and then hand over the logs. We do the second one, and this document is arranged so you can tell the difference line by line.", "The cost of working that way is that the failures are ours. A vendor cut off our publishing access for good and we switched rails the same day. A guard stopped a scheduled job rather than let it ship something wrong. We counted our own bench and found that all 108 files carried a fake model name and would have died at launch. Five AI platforms were asked who we are and they answered with Greek mythology, and we published that too. None of it happened to a client, because we run everything here first. A shop that has never published a failure has either never shipped anything or is not telling you." ] }, "markers": [ "**DEMONSTRATED** We can show you the finished work.", "**BUILT** We can show you the working machinery.", "**DESIGNED** We can show you the plan.", "**NO RECEIPT YET** We can show you the team and the founder's track record, nothing more yet." ], "close": { "recap": [ "An agency, a consultancy and a lab, genuinely built and run in partnership with intelligence rather than with intelligence bolted onto the side. That operating model is the product.", "It is available whenever you are ready, and to whatever degree you want it in your own house: run by us, designed for your people, or built and handed over. Inspect it before you buy any of it." ], "colophon": [ "This document was written, designed and built by Arachn's intelligence, produced by our executive producer Webster Reed, and judged, gated and approved by its founder.", "That sentence is our capabilities statement." ], "signoff": [ "ARACHN", "Weave. Wise. Webs.", "arachn.com", "hello@arachn.com", "512-THE-LABS" ] } }